# Server-Side Tracking for E-commerce | DataFirefly > Reliable e-commerce conversion tracking: EU-hosted server-side, seven destinations including Meta CAPI, GA4 and Google Ads, with no GTM container to manage. DataFirefly (Datafirefly Limited), https://server-side.datafirefly.com/en/ fr: https://server-side.datafirefly.com/llms.txt · de: https://server-side.datafirefly.com/de/llms.txt · es: https://server-side.datafirefly.com/es/llms.txt · it: https://server-side.datafirefly.com/it/llms.txt · pt: https://server-side.datafirefly.com/pt/llms.txt · nl: https://server-side.datafirefly.com/nl/llms.txt · pl: https://server-side.datafirefly.com/pl/llms.txt · cs: https://server-side.datafirefly.com/cs/llms.txt ## Product - [Server-Side Tracking for E-commerce, Without GTM Complexity](https://server-side.datafirefly.com/en/index.md): Reliable e-commerce conversion tracking: EU-hosted server-side, seven destinations including Meta CAPI, GA4 and Google Ads, with no GTM container to manage. - [Your conversion data, readable by your own tools and your own agents](https://server-side.datafirefly.com/en/ai-ready-conversion-data.md): Read your own signals back: a read-only API and an MCP server, scoped to your account, identifiers as presence only. EU-hosted. - [Server-side tracking, free](https://server-side.datafirefly.com/en/free.md): 10,000 events a month, no card required, every destination included. The free plan of DataFirefly server-side conversion tracking. - [Your conversions, readable without opening five dashboards](https://server-side.datafirefly.com/en/insights.md): Revenue net of tax, funnel, best sellers, pages by country, internal searches and signal health: read from your own events, hosted in the EU. - [What we measure, and what you will see depending on your site](https://server-side.datafirefly.com/en/what-we-measure.md): 28 events, not just the checkout funnel. Contacts, sign-ups, bookings, internal searches: what a shop and a non-commerce site each report. - [What changed, and what it changes for you](https://server-side.datafirefly.com/en/whats-new.md): What changed for you, dated: 28 measured events, revenue net of tax, internal searches, three new destinations. ## Destinations - [ChatGPT Ads server-side conversion tracking](https://server-side.datafirefly.com/en/chatgpt-ads-server-side-tracking.md): Send your conversions to the ChatGPT Ads Conversions API from the server, deduplicated with the OAIQ pixel. Consent-aware, EU-hosted. - [GA4 server-side tracking, without the Unassigned problem](https://server-side.datafirefly.com/en/ga4-server-side-tracking.md): Your events to the GA4 Measurement Protocol from the server, stitched onto the browser session so they stop landing in Unassigned. - [Google Ads server-side conversion tracking](https://server-side.datafirefly.com/en/google-ads-server-side-tracking.md): Your conversions to Google Ads through the Data Manager API, deduplicated on the order id and click ids validated. EU-hosted. - [Meta Conversions API (CAPI) server-side tracking](https://server-side.datafirefly.com/en/meta-capi-server-side-tracking.md): Send your conversions to Meta's Conversions API from the server, deduplicated with the pixel. No GTM container to run, EU-hosted. - [Server-side tracking for Microsoft Advertising conversions](https://server-side.datafirefly.com/en/microsoft-ads-conversions-api-server-side-tracking.md): Send your conversions to the Microsoft Advertising Conversions API from your server. Open event vocabulary, identifiers hashed, hosted in the EU. - [Server-side tracking for Pinterest conversions](https://server-side.datafirefly.com/en/pinterest-conversions-api-server-side-tracking.md): Send your conversions to the Pinterest Conversions API from your server: purchase fired by the validated order, identifiers hashed, hosted in the EU. - [Server-side tracking for TikTok conversions](https://server-side.datafirefly.com/en/tiktok-events-api-server-side-tracking.md): Send your conversions to the TikTok Events API from your server: purchase fired by the validated order, identifiers hashed, hosted in the EU. ## Modules - [GA4 server-side tracking for PrestaShop](https://server-side.datafirefly.com/en/prestashop-ga4-server-side-tracking.md): Send PrestaShop events to GA4 through the Measurement Protocol, stitched onto the browser session. Native module, one key, EU-hosted. - [Google Ads conversion tracking for PrestaShop, click id included](https://server-side.datafirefly.com/en/prestashop-google-ads-server-side-tracking.md): Send PrestaShop conversions to Google Ads from your server, with the click id captured on arrival and carried through to the order. - [Meta Conversions API for PrestaShop, without the double counting](https://server-side.datafirefly.com/en/prestashop-meta-capi-server-side-tracking.md): Send PrestaShop purchases to the Meta Conversions API from your server, deduplicated with the pixel and with a better match quality. - [PrestaShop server-side tracking module](https://server-side.datafirefly.com/en/prestashop-server-side-tracking.md): Send PrestaShop conversions to Meta, GA4 and Google Ads from the server. Native module, consent-aware, EU-hosted, no GTM container. - [GA4 server-side tracking for Shopware 6](https://server-side.datafirefly.com/en/shopware-ga4-server-side-tracking.md): Send Shopware 6 orders to GA4 from your server, stitched onto the browser session, with cookies declared in the consent registry. - [Google Ads conversion tracking for Shopware 6](https://server-side.datafirefly.com/en/shopware-google-ads-server-side-tracking.md): Send Shopware 6 conversions to Google Ads from your server with the click id captured on arrival. No Google token in your Shopware config. - [Meta Conversions API for Shopware 6](https://server-side.datafirefly.com/en/shopware-meta-capi-server-side-tracking.md): Send Shopware 6 orders to the Meta Conversions API from your server, deduplicated with the pixel, cookies declared to the banner. - [Shopware server-side tracking plugin](https://server-side.datafirefly.com/en/shopware-server-side-tracking.md): The Shopware 6 plugin that sends your conversions to Meta, GA4 and Google Ads from the server. One single key, consent-aware, EU-hosted. - [GA4 server-side tracking for WooCommerce](https://server-side.datafirefly.com/en/woocommerce-ga4-server-side-tracking.md): Send WooCommerce orders to GA4 from your server, stitched onto the browser session. HPOS compatible, block themes supported. - [Google Ads conversion tracking for WooCommerce](https://server-side.datafirefly.com/en/woocommerce-google-ads-server-side-tracking.md): Send WooCommerce conversions to Google Ads from your server with the click id captured on arrival. HPOS compatible, no token in WordPress. - [Meta Conversions API for WooCommerce, deduplicated with your pixel](https://server-side.datafirefly.com/en/woocommerce-meta-capi-server-side-tracking.md): Send WooCommerce purchases to the Meta Conversions API from your server, deduplicated with the pixel, HPOS compatible. - [WooCommerce server-side tracking plugin](https://server-side.datafirefly.com/en/woocommerce-server-side-tracking.md): The WooCommerce plugin that sends your conversions to Meta, GA4 and Google Ads from the server. Retry queue, consent-aware, EU-hosted. ## Comparison - [An Addingwell alternative, without a GTM container to maintain](https://server-side.datafirefly.com/en/addingwell-alternative.md): Server-side tracking with no GTM container to host: one key, six destinations, EU-hosted. What DataFirefly does differently, in detail. - [Server-side tagging vs server-side tracking: sGTM container or managed connector](https://server-side.datafirefly.com/en/server-side-tagging-vs-sgtm.md): Server-side tagging means an sGTM container to host and configure. Server-side tracking sends events straight to the conversion APIs. Which route fits you. - [A Stape alternative, without a GTM container to configure](https://server-side.datafirefly.com/en/stape-alternative.md): Server-side tracking with no GTM container and no server to keep alive: one key, six destinations, EU-hosted. The honest comparison. ## Documentation - [Documentation](https://server-side.datafirefly.com/en/docs/llms.txt) ## Legal & contact - [Contact us](https://server-side.datafirefly.com/en/contact.md): Contact the DataFirefly Server-Side Tracking team via our contact form. Published by Datafirefly Limited (Ireland). - [Data Processing Agreement](https://server-side.datafirefly.com/en/dpa.md): Data Processing Agreement (DPA) under Article 28 GDPR for the DataFirefly Server-Side service. Sub-processors, security measures and transfers outside the EEA. - [Legal notice](https://server-side.datafirefly.com/en/legal-notice.md): Legal notice for the DataFirefly Server-Side Tracking service: publisher, CRO number, registered office, hosting and intellectual property. - [Privacy Policy](https://server-side.datafirefly.com/en/privacy.md): Privacy Policy, cookie policy and electronic marketing policy of Datafirefly Limited (Ireland), for the DataFirefly Server-Side Tracking service. - [Service Level Agreement](https://server-side.datafirefly.com/en/sla.md): Service Level Agreement for DataFirefly Server-Side Tracking: 99.5% monthly uptime, support response times, exclusions and service credits. - [Terms of Service](https://server-side.datafirefly.com/en/terms.md): Terms of Service for the DataFirefly Server-Side Tracking service, published by Datafirefly Limited (Ireland). Version 1.0, in force since 28 July 2026.