# Shopware server-side tracking plugin > The Shopware 6 plugin that sends your conversions to Meta, GA4 and Google Ads from the server. One single key, consent-aware, EU-hosted. - Original page: https://server-side.datafirefly.com/en/shopware-server-side-tracking.html - Language: en - Updated: 2026-07-28 - Publisher: DataFirefly (Datafirefly Limited), https://server-side.datafirefly.com/en/ --- Shopware 6.5 / 6.6 plugin: version 1.0.0 Install the **DatafireflyServerSide** plugin on your Shopware 6 store and send the purchase conversion server-side, directly to **Meta Conversions API (CAPI), GA4, TikTok, Pinterest and Microsoft Advertising**. Per-shop HMAC signing, fail-safe by design so a tracking error never breaks checkout, and a configurable GDPR consent option. A single connection key, no pixel IDs to paste into Shopware. [Create an account](https://admin.datafirefly.com/pricing?lang=en) How to install the plugin Fail-safe: checkout is never interrupted Per-shop HMAC signing EU-hosted The plugin installs like any Shopware extension: a ZIP uploaded in "My extensions" in the administration, no FTP access required. The flow, end to end **Your Shopware store** DatafireflyServerSide plugin: order placed event **DataFirefly dispatcher** Hosted in Germany: HMAC-authenticated channel Meta CAPI GA4 TikTok Pinterest Microsoft Advertising The problem ## Your Shopware browser tags are leaking sales The Meta pixel, GA4 tag, or TikTok tag in your Shopware theme runs in the customer's browser: where it's increasingly blocked before it even gets to fire. - **Ad-blockers** stop the tags from loading on the order confirmation page: the purchase is never reported to your platforms. - **Safari ITP** and similar protections shorten or remove the cookies your conversion tags depend on. - **Cookie restrictions and consent friction** further reduce what browser-side tracking can capture at the moment of purchase. The result: incomplete Shopware conversions, degraded match quality, and campaigns optimising on a partial view. You're paying for sales you can't fully measure. The solution ## The Shopware purchase conversion, sent server-side The **DatafireflyServerSide** plugin captures the purchase the moment the **order is placed** (`checkout.order.placed` event), server-side, and sends it **server-to-server, directly to each platform's conversion API** (CAPI): the channel built for reliable, first-party conversion data. ### Recovered purchases The purchase conversion no longer depends on browser tags surviving ad-blockers and ITP, so you recover sales that would otherwise be lost. ### Better match quality The plugin captures the available browser identifiers (`_fbp`, `_fbc`, `_ttp`, GA `clientId`) for a richer, more reliable match signal. ### Zero risk to checkout Fail-safe by design: tight timeouts and full exception handling. A tracking error is logged but never interrupts the order. How it works on Shopware ## Three steps to complete purchase tracking 1 ### Install the Shopware plugin Upload the **DatafireflyServerSide** ZIP in Extensions → My extensions → Upload extension, then activate it. Shopware registers the order event subscriber automatically. 2 ### Paste your connection key Open the plugin configuration and paste your connection key (dfss\_…) copied from "Connect your shop" in your DataFirefly account (/app). No pixel IDs to enter. 3 ### The purchase goes out server-side On every placed order, the purchase event is HMAC-signed and delivered to the dispatcher, which fans it out to all your configured destinations. One install, every platform. What the plugin does ## The server-side connector for Shopware, in detail ### Server-side purchase conversion Sends the purchase event when the order is placed, directly to the conversion APIs. ### HMAC-SHA256 signing Every request is signed per shop (X-Dfss-Tenant, X-Dfss-Timestamp, X-Dfss-Signature headers). Destination credentials never touch the browser. ### Fail-safe by design Tight HTTP timeouts and full exception handling: a tracking error never breaks checkout. Failures are logged. ### Consent gating "Require consent" option: the purchase is only sent if the consent cookie you specify is present, name and value configurable to match your CMP, checked server-side. ### Richer match quality Captures the available browser identifiers (\_fbp, \_fbc, \_ttp, GA clientId) alongside order and customer data. ### Built-in test event Verify connectivity and the signature with a single console command (`bin/console datafirefly:serverside:test`), before even placing a real test order. ### One key, no exposed secrets The connection key (dfss\_…) stays server-side. Destination tokens live in the dispatcher, never in the storefront. ### EU-hosted The dispatcher runs in Germany: your data stays in the EU. Destinations ## Meta CAPI, GA4, TikTok, Pinterest and Microsoft Advertising from Shopware The Shopware purchase conversion is delivered server-side to your platforms' conversion APIs. Configure it once in your DataFirefly account. [![Meta logo: Meta Conversions API (CAPI) server-side destination](https://server-side.datafirefly.com/assets/logos/meta.svg) Meta Conversions API CAPI](https://server-side.datafirefly.com/en/shopware-meta-capi-server-side-tracking.html) [![GA4 logo: Google Analytics 4 destination via Measurement Protocol](https://server-side.datafirefly.com/assets/logos/ga4.svg) GA4 Measurement Protocol](https://server-side.datafirefly.com/en/shopware-ga4-server-side-tracking.html) [![TikTok logo: TikTok Events API server-side destination](https://server-side.datafirefly.com/assets/logos/tiktok.svg) TikTok Events API](https://server-side.datafirefly.com/en/tiktok-events-api-server-side-tracking.html) [![Pinterest logo: Pinterest Conversions API server-side destination](https://server-side.datafirefly.com/assets/logos/pinterest.svg) Pinterest Conversions API](https://server-side.datafirefly.com/en/pinterest-conversions-api-server-side-tracking.html) [![Google Ads logo: destination via Google Ads Data Manager API](https://server-side.datafirefly.com/assets/logos/google-ads.svg) Google Ads Data Manager API](https://server-side.datafirefly.com/en/shopware-google-ads-server-side-tracking.html) [![Microsoft Advertising logo: destination via Microsoft Advertising Conversions API](https://server-side.datafirefly.com/assets/logos/microsoft-ads.svg) Microsoft Advertising Conversions API](https://server-side.datafirefly.com/en/microsoft-ads-conversions-api-server-side-tracking.html) Google Ads (Data Manager API) is available at the platform level. The Shopware plugin 1.0.0 delivers the purchase to Meta CAPI, GA4, TikTok, Pinterest and Microsoft Advertising. Installation ## Install the server-side plugin on Shopware Requirements: Shopware 6.5 or 6.6, a DataFirefly server-side account, and outbound HTTPS access to serverside.datafirefly.com. 1 ### Get your connection key In "Connect your shop" in your DataFirefly account (/app), copy your **connection key** (prefixed `dfss_…`). It contains everything the plugin needs: tenant, HMAC secret and endpoint are already encapsulated, no other settings to enter. 2 ### Upload the ZIP in the administration Shopware administration → Extensions → **My extensions** → **Upload extension**, then select the plugin ZIP. Then click **Activate**. On the command line: `bin/console plugin:install --activate DatafireflyServerSide`. 3 ### Configure the plugin Open the **plugin configuration**. Paste your connection key (dfss\_…). If you use a CMP, enable **Require consent** (off by default) and specify the name and value of the consent cookie to check. Switch **tracking** to enabled, then save. 4 ### Verify the connection Run `bin/console datafirefly:serverside:test`: a success message confirms the key and signature are valid. Then place a real test order and open the **Inspector** in /app to confirm the purchase event arrives (value, currency, reference). Delivery errors are logged in the Shopware logs (entries prefixed `[DataFirefly SS]`). A tracking failure is logged but never interrupts the order. Pricing ## Simple pricing that scales with your store One subscription covers your whole account: all of its Shopware stores: on a single consolidated invoice. Move up a tier for more sites and more monthly events. ### Free Free while you stay under the monthly allowance: nothing breaks if you go over. €0 / month **1** site included Up to **10,000** events / month No credit card required [Start free](https://server-side.datafirefly.com/en/free.html) ### Starter For a single Shopware store getting server-side tracking in place. **€39** / month (Monthly) · **€32** / month (Yearly 2 months free) Billed €390 per year: 12 months commitment, no pro-rata refund. **1** site included Up to **500K** events / month One consolidated invoice [Choose Starter](https://admin.datafirefly.com/pricing?lang=en&plan=starter) Most popular ### Growth For merchants and small agencies running up to five stores. **€119** / month (Monthly) · **€99** / month (Yearly 2 months free) Billed €1 190 per year: 12 months commitment, no pro-rata refund. **5** sites included Up to **2M** events / month One consolidated invoice [Choose Growth](https://admin.datafirefly.com/pricing?lang=en&plan=growth) ### Scale For agencies and portfolios managing up to twenty stores at higher volume. **€349** / month (Monthly) · **€290** / month (Yearly 2 months free) Billed €3 490 per year: 12 months commitment, no pro-rata refund. **20** sites included Up to **10M** events / month One consolidated invoice [Choose Scale](https://admin.datafirefly.com/pricing?lang=en&plan=scale) The Shopware plugin is included in every plan. See the [full pricing on the homepage](https://server-side.datafirefly.com/en/#pricing). Trust & GDPR ## Built for European privacy standards **EU-hosted (Germany)** Your data is processed in the EU. **HMAC-authenticated ingestion** Every purchase request is signed per shop (HMAC-SHA256). **Consent-aware** With "Require consent", the purchase is only sent if the configured consent cookie is present: checked server-side. **Credentials never exposed** Destination tokens stay on the dispatcher side, never in the browser. **A single connection key** The dfss\_… key encapsulates everything: no destination token ever lives in the store. **99.5% availability target** Measured and tracked in real time on our [public status page](https://serverside.datafirefly.com/status), in line with our SLA. FAQ ## Frequently asked questions: Shopware plugin ### What is the server-side tracking plugin for Shopware? The **DatafireflyServerSide** plugin (version 1.0.0, compatible with Shopware 6.5 and 6.6) sends your store's purchase conversion server-to-server, directly to each platform's conversion API (Meta CAPI, GA4, TikTok, Pinterest, Microsoft Advertising). The purchase event fires when the order is placed and is HMAC-signed for your shop. Destination credentials never pass through the browser. ### Can the plugin break my Shopware store's checkout? No. The plugin is fail-safe by design: tight HTTP timeouts and full exception handling mean a tracking error can never interrupt the order or the checkout. A failed delivery is logged (prefixed `[DataFirefly SS]` in the Shopware logs) but the order always completes normally. ### Do I have to paste pixel IDs into Shopware? No. You only paste a connection key (`dfss_…`), copied from the "Connect your shop" screen in your DataFirefly account (/app). The dispatcher knows which destinations to fan out to. You never paste a pixel ID or access token into the store. ### Does the plugin respect GDPR consent? Yes, via the **Require consent** option (off by default). Once enabled, the purchase is only sent if the consent cookie you specify is present: cookie name and value are configurable and checked server-side. Shopware 6 does not expose a single server-readable marketing consent cookie, so the plugin adapts to your store's consent solution. The dispatcher is EU-hosted (Germany) and personal data is redacted. ### Do I need to host a server-side GTM container? No. DataFirefly sends events directly to each platform's conversion API: there's no server-side GTM container to host or maintain. Setup is limited to the Shopware plugin and a single connection key. On another platform? Discover the [PrestaShop server-side tracking module](https://server-side.datafirefly.com/en/prestashop-server-side-tracking.html) or the [WooCommerce server-side tracking plugin](https://server-side.datafirefly.com/en/woocommerce-server-side-tracking.html). ## Move your Shopware store's tracking server-side Send the purchase conversion server-side to Meta CAPI, GA4, TikTok, Pinterest and Microsoft Advertising: HMAC-signed, fail-safe for checkout, EU-hosted and consent-aware. [Create an account](https://admin.datafirefly.com/pricing?lang=en) [Talk to us](https://server-side.datafirefly.com/en/contact.html)