# WooCommerce server-side tracking plugin > The WooCommerce plugin that sends your conversions to Meta, GA4 and Google Ads from the server. Retry queue, consent-aware, EU-hosted. - Original page: https://server-side.datafirefly.com/en/woocommerce-server-side-tracking.html - Language: en - Updated: 2026-07-28 - Publisher: DataFirefly (Datafirefly Limited), https://server-side.datafirefly.com/en/ --- WordPress / WooCommerce plugin: version 2.0.1 Install the **datafirefly-serverside** plugin on your WooCommerce store and send the **full funnel, client + server** (page view, product, add to cart, checkout, purchase) to **Meta Conversions API (CAPI), GA4, TikTok, Pinterest and Microsoft Advertising**. Deduplication on a shared event ID, retry queue, Activity panel and GDPR consent gating. A single `dfss_` key, no pixel IDs to paste. [Create an account](https://admin.datafirefly.com/pricing?lang=en) How to install the plugin Client + server deduplication Automatic retry queue EU-hosted The plugin installs from a ZIP uploaded in Plugins → Add New: WooCommerce HPOS compatible. The flow, end to end **Your WooCommerce store** datafirefly-serverside plugin: client + server, full-funnel **DataFirefly dispatcher** EU-hosted in Germany: HMAC-authenticated channel Meta CAPI GA4 TikTok Pinterest Microsoft Advertising The problem ## Your WooCommerce browser tags are leaking sales The Meta pixel, GA4 tag, or TikTok tag in your WordPress theme runs in the customer's browser: where it's increasingly blocked before it even gets to fire. - **Ad-blockers** stop the tags from loading on the thank-you page: the purchase is never reported to your platforms. - **Safari ITP** and similar protections shorten or remove the cookies your conversion tags depend on. - **Cookie restrictions and consent friction** further reduce what browser-side tracking can capture across the whole purchase journey. The result: incomplete WooCommerce conversions, degraded match quality, and campaigns optimising on a partial view. You're paying for sales you can't fully measure. The solution ## Complete WooCommerce tracking, client + server The **datafirefly-serverside** plugin injects a lightweight client layer that tracks the whole funnel, and mirrors every conversion with a **server-side event sent directly to each platform's conversion API** (CAPI). The server-side purchase is the source-of-truth conversion, resistant to ad-blockers. ### Recovered conversions The server-side purchase is delivered even when an ad-blocker kills the client pixel: you recover conversions that would otherwise be lost. ### Zero double-counting The client pixel and server event share an event ID (`order_`): the destinations deduplicate and count each conversion only once. ### Nothing gets lost A retry queue with a 5-minute cron replays delivery failures: a brief dispatcher outage costs you no conversion. How it works on WooCommerce ## Three steps to full-funnel tracking 1 ### Install the WooCommerce plugin Upload **datafirefly-serverside-2.0.1.zip** in Plugins → Add New → Upload Plugin, then activate. Activation creates the retry-queue table and the 5-minute cron. 2 ### Paste your connection key In Settings → DataFirefly Server-Side, paste your single key (`dfss_...`) from "Connect your shop" in /app. It enables full tracking and consent, and runs a test. 3 ### Events go out server-side Every funnel step travels to the dispatcher, which fans it out to all your destinations. The deduplicated server-side purchase is the source-of-truth conversion. What the plugin does ## The server-side connector for WooCommerce, in detail ### Full-funnel client + server tracking Injects lightweight client tags and tracks page view, product, add to cart, checkout and purchase, mirrored with server-side events. ### Dedup on a shared event ID A single event ID (`order_`) per conversion: the destinations count once, even when client and server both fire. ### Idempotent server-side purchase The purchase is idempotent across the payment_complete / processing / completed hooks via an optimistic lock: the source-of-truth conversion, resistant to ad-blockers. ### Retry queue + 5-min cron Retryable delivery failures are replayed automatically: a brief dispatcher outage never loses a conversion. ### DataFirefly Activity panel Connection status, deliveries over 24h, pending retries, and a live table (refreshed every 30s) of recent events and their status. ### Multi-CMP consent Auto-detects WP Consent API, Complianz, Cookiebot, IAB TCF v2 and [DataFirefly Cookie Consent](https://www.datafirefly.com/product/datafirefly-cookie-consent-rgpd-consent-mode-v2/). Nothing fires without marketing consent. ### Single dfss\_ key, zero pixels One connection key configures client and server. The dispatcher supplies the destination IDs: you never paste a pixel ID. ### WooCommerce HPOS compatible Support for High-Performance Order Storage (HPOS) custom order tables is declared, for high-volume stores. Destinations ## Meta CAPI, GA4, TikTok, Pinterest and Microsoft Advertising from WooCommerce The WooCommerce funnel is delivered server-side to your platforms' conversion APIs. Configure it once in your DataFirefly account. [![Meta logo: Meta Conversions API (CAPI) server-side destination](https://server-side.datafirefly.com/assets/logos/meta.svg) Meta Conversions API CAPI](https://server-side.datafirefly.com/en/woocommerce-meta-capi-server-side-tracking.html) [![GA4 logo: Google Analytics 4 destination via Measurement Protocol](https://server-side.datafirefly.com/assets/logos/ga4.svg) GA4 Measurement Protocol](https://server-side.datafirefly.com/en/woocommerce-ga4-server-side-tracking.html) [![TikTok logo: TikTok Events API server-side destination](https://server-side.datafirefly.com/assets/logos/tiktok.svg) TikTok Events API](https://server-side.datafirefly.com/en/tiktok-events-api-server-side-tracking.html) [![Pinterest logo: Pinterest Conversions API server-side destination](https://server-side.datafirefly.com/assets/logos/pinterest.svg) Pinterest Conversions API](https://server-side.datafirefly.com/en/pinterest-conversions-api-server-side-tracking.html) [![Google Ads logo: destination via Google Ads Data Manager API](https://server-side.datafirefly.com/assets/logos/google-ads.svg) Google Ads Data Manager API](https://server-side.datafirefly.com/en/woocommerce-google-ads-server-side-tracking.html) [![Microsoft Advertising logo: destination via Microsoft Advertising Conversions API](https://server-side.datafirefly.com/assets/logos/microsoft-ads.svg) Microsoft Advertising Conversions API](https://server-side.datafirefly.com/en/microsoft-ads-conversions-api-server-side-tracking.html) Google Ads (Data Manager API) is available at the platform level. The WooCommerce plugin 2.0.1 delivers the funnel to Meta CAPI, GA4, TikTok, Pinterest and Microsoft Advertising. Installation ## Install the server-side plugin on WooCommerce Requirements: WordPress 5.8+, WooCommerce 5.0+ (HPOS supported), PHP 7.4+, a DataFirefly server-side account and outbound HTTPS access to serverside.datafirefly.com. 1 ### Get your connection key In "Connect your shop" in your DataFirefly account (/app), copy your **connection key** (a single string that starts with `dfss_`). It encodes Tenant ID, HMAC secret and endpoint. 2 ### Upload the ZIP in WP Admin Plugins → Add New → **Upload Plugin**, select **datafirefly-serverside-2.0.1.zip**, install then **Activate**. Activation creates the retry queue and schedules the 5-minute cron. 3 ### Connect with the single key Settings → DataFirefly Server-Side → **Connect your shop**: paste the `dfss_...` key and click **Connect**. Full tracking and consent turn on, the config is pulled from the dispatcher, and a test runs automatically. 4 ### Verify in Activity + Inspector Click **Send test event**, then open **Settings → DataFirefly Activity** to see live status. Place a test order and confirm a `purchase` row marked "Delivered", then verify in the Inspector (/app). Behind a CDN or reverse proxy, supply the real client IP via the `dfss_client_ip` filter for better rate limiting and better CAPI match quality. Pricing ## Simple pricing that scales with your store One subscription covers your whole account: all of its WooCommerce stores: on a single consolidated invoice. Move up a tier for more sites and more monthly events. ### Free Free while you stay under the monthly allowance: nothing breaks if you go over. €0 / month **1** site included Up to **10,000** events / month No credit card required [Start free](https://server-side.datafirefly.com/en/free.html) ### Starter For a single WooCommerce store getting server-side tracking in place. **€39** / month (Monthly) · **€32** / month (Yearly 2 months free) Billed €390 per year: 12 months commitment, no pro-rata refund. **1** site included Up to **500K** events / month One consolidated invoice [Choose Starter](https://admin.datafirefly.com/pricing?lang=en&plan=starter) Most popular ### Growth For merchants and small agencies running up to five stores. **€119** / month (Monthly) · **€99** / month (Yearly 2 months free) Billed €1 190 per year: 12 months commitment, no pro-rata refund. **5** sites included Up to **2M** events / month One consolidated invoice [Choose Growth](https://admin.datafirefly.com/pricing?lang=en&plan=growth) ### Scale For agencies and portfolios managing up to twenty stores at higher volume. **€349** / month (Monthly) · **€290** / month (Yearly 2 months free) Billed €3 490 per year: 12 months commitment, no pro-rata refund. **20** sites included Up to **10M** events / month One consolidated invoice [Choose Scale](https://admin.datafirefly.com/pricing?lang=en&plan=scale) The WooCommerce plugin is included in every plan. See the [full pricing on the homepage](https://server-side.datafirefly.com/en/#pricing). Trust & GDPR ## Built for European privacy standards **EU-hosted (Germany)** Your data is processed in the EU. **Multi-CMP consent** WP Consent API, Complianz, Cookiebot, IAB TCF v2, DataFirefly Cookie Consent. **Hardened beacon endpoint** Per-IP rate limiting, size cap, per-field sanitisation, server-side identity. **HMAC secret never exposed** The signing key never leaves the server; nor do the destination tokens. **Reliable delivery** Retry queue + 5-min cron: a passing outage loses no conversion. **99.5% availability target** Measured and tracked in real time on our [public status page](https://serverside.datafirefly.com/status), in line with our SLA. FAQ ## Frequently asked questions: WooCommerce plugin ### What is the server-side tracking plugin for WooCommerce? The **datafirefly-serverside** plugin (version 2.0.1) delivers complete tracking for WooCommerce: client + server, full-funnel (page view, product view, add to cart, checkout, purchase). Events are sent to each platform's conversion API (Meta CAPI, GA4, TikTok, Pinterest, Microsoft Advertising). The server-side purchase is the source-of-truth conversion, resistant to ad-blockers. ### Will the plugin count my WooCommerce conversions twice? No. Every conversion carries a shared event ID (`order_` for purchases). The injected client pixel and the server-side event are deduplicated by the destinations on that ID: the conversion is counted only once, even when both fire, and the server path delivers it when an ad-blocker kills the client pixel. ### How does the WooCommerce plugin connect? With a single key. From "Connect your shop" in your DataFirefly account (/app), copy your connection key (it starts with `dfss_`) and paste it into Settings → DataFirefly Server-Side. It encodes Tenant ID, HMAC secret and endpoint, enables full tracking and consent, and runs a test automatically. You never paste any pixel ID. ### Does the plugin handle consent and CMPs (GDPR)? Yes. With **Require consent** (on by default), the plugin gates both layers on marketing consent and auto-detects your stack: WP Consent API, Complianz, Cookiebot, IAB TCF v2 and DataFirefly Cookie Consent. The browser tracker injects nothing until consent is granted, and the server endpoint applies a second consent check. ### Is the plugin compatible with HPOS and high load? Yes. WooCommerce HPOS compatibility (custom order tables) is declared. A retry queue with a 5-minute cron automatically replays retryable delivery failures: a brief dispatcher outage loses no conversion. A **DataFirefly Activity** panel shows the status in real time. On PrestaShop instead? [Discover the PrestaShop server-side tracking module](https://server-side.datafirefly.com/en/prestashop-server-side-tracking.html). ## Move your WooCommerce store's tracking server-side Send the complete, deduplicated funnel server-side to Meta CAPI, GA4, TikTok, Pinterest and Microsoft Advertising, with a retry queue, Activity panel, EU-hosted and consent-aware. [Create an account](https://admin.datafirefly.com/pricing?lang=en) [Talk to us](https://server-side.datafirefly.com/en/contact.html)