1. Authorize access
- On your site page, click "Connect Google Ads".
- Authorize with the Google account that manages your Google Ads account.
The authorization token never passes through your browser and can be revoked at any time from your Google account.
2. Fill in the identifiers
| Field | Where to find it |
|---|---|
| Google Ads customer ID | Top right of the Google Ads interface, in the 123-456-7890 format |
| Google Ads manager (MCC) ID, optional | If your account is managed through an MCC: the manager account's identifier, shown in the same place when you are on the MCC |
| Conversion actions | Google Ads > Goals > Conversions: open each conversion action and note its numeric identifier |
3. Map your events
The Conversion actions field links your events to your Google Ads conversion actions, one line per event:
purchase = 987654321
lead = 123456789Mappable events: page_view, view_content, add_to_cart, initiate_checkout, add_payment_info, purchase, lead, complete_registration, search.
An event without a mapping is not sent to Google Ads. Map purchase at the very least.
Verify
- After saving, the console automatically tests the credentials.
- Conversions appear in Google Ads with Google's usual processing delay, count on several hours.
Updated: September 1, 2026