Server-Side Tracking by DataFirefly

Documentation

Everything you need to move your store to server-side tracking: from account creation to your first delivered conversion, in 4 steps.

Quick start

  1. Create your account: free without a credit card, or straight onto a paid plan.
  2. Add your site and copy its connection key.
  3. Install the module for your platform: PrestaShop, WooCommerce, Shopware, Shopify or the HTTP API for everything else.
  4. Connect your ad destinations, then click Activate my tracking.

Every step takes a few minutes in the client area at admin.datafirefly.com/app. No GTM container to host, no subdomain to configure.

First steps

Create an accountFree or paid, sign-in, team, plans Connect your siteConnection key, activation, diagnostics

Install the module

PrestaShopModule for PrestaShop 1.7.6 and up WooCommerceWordPress plugin, full funnel ShopwarePlugin for Shopware 6.5 to 6.7 ShopifySigned webhooks + storefront pixel HTTP APIAny other platform, HMAC signing

Connect the destinations

Meta CAPIFacebook and Instagram Ads Google AdsData Manager API, conversion actions Google Analytics 4Measurement Protocol TikTokEvents API PinterestConversions API Microsoft AdvertisingUET Conversions API ChatGPT AdsOpenAI Conversions API

If something goes wrong

TroubleshootingThe most frequent causes, in order Support[email protected], reply within one business day

Updated: September 1, 2026