Connect TikTok

Two values to fetch in TikTok Ads Manager, on your pixel's screen.

The fields

FieldWhere to find it
TikTok Pixel CodeTikTok Ads Manager > Assets > Events > your pixel: the pixel code
TikTok Events API access tokenSame screen: generate the Events API token

Steps

  1. In TikTok Ads Manager, open Assets > Events and select your pixel.
  2. Generate an Events API access token and copy the Pixel Code.
  3. Paste both values into the TikTok section of your site page, then Save destinations.

Verify

After saving, the console automatically tests the credentials. Then send a test event and check the Delivered rate in Monitoring, and the events arriving in TikTok Events Manager.

Updated: September 1, 2026