Server-Side Tracking by DataFirefly

Connect Pinterest

Your ad account identifier and a Conversions API token.

The fields

FieldWhere to find it
Pinterest Ad Account IDPinterest Ads Manager: the numeric identifier of your ad account
Pinterest Conversions API access tokenPinterest Business Access: generate a Conversions API token

Steps

  1. Note your ad account identifier in Pinterest Ads Manager.
  2. In Business Access, generate a Conversions API token.
  3. Paste both values into the Pinterest section of your site page, then Save destinations.

Verify

After saving, the console automatically tests the credentials. The Delivered rate in Monitoring then confirms event delivery.

Updated: September 1, 2026