The fields
| Field | Where to find it |
|---|---|
| Microsoft Advertising UET tag ID | Microsoft Advertising > Conversions > UET tag > "Use Conversions API" |
| Microsoft Advertising Conversions API token | The same screen shows the tag ID and the token |
The tag ID and token shown on that screen go as a pair: do not mix one tag's token with another tag's identifier.
Steps
- In Microsoft Advertising, open Conversions > UET tag and click "Use Conversions API".
- Copy the tag ID and token shown.
- Paste both values into the Microsoft Advertising section of your site page, then Save destinations.
Pilot feature
Microsoft Advertising's Conversions API is rolling out progressively. If the "Use Conversions API" option does not appear on your account, ask your Microsoft account manager to enable it.
Updated: September 1, 2026